The City of Utrecht wanted a fairer, more engaging way to select its trainees. Candidates built hyper-personal online presentations combining a game-based assessment and a video pitch, assessed against a role profile built with the city's own managers, so selection rested on talent and fit rather than a CV alone.
Wide reach
over 1,200 people engaged with the selection portal
Fair by design
candidates assessed on a role profile, not a CV
Positive experience
even non-selected candidates leave with self-knowledge and a positive impression
"We get positive reactions, even from candidates who didn't become trainees. They come away with more self-knowledge, assessed by a respected firm, and a good experience of the City of Utrecht."